Facilitation Support for On-line Focus Group Discussions by Message Feature Map
Noriko Imafuji Yasui, Shunsuke Saruwatari, Xavier Llorà, David E. Goldberg (2007)
Illinois Technical Report No. 2007020 Link to the PDF.
To build marketing strategy, face-to-face focus group discussion has been one of the reliable approaches for collecting variety of ideas and opinions for long years. Although various network-based communication tools have been available, on-line focus group discussions […]
Message Feature Identification of On-line Discussions toward Consumer Based Marketing Strategies
Noriko Imafuji Yasui, Shunsuke Saruwatari, Xavier Llorà, David E. Goldberg (2007)
Illinois Technical Report No. 2007021 Link to the PDF.
This paper focuses on the online discussions done by exchanging text based messages on online message boards. The goal of this paper is to delineate discussion topics and enhance understanding discussants message features. Toward this goal, […]