Facilitation Support for On-line Focus Group Discussions by Message Feature Map

Noriko Imafuji Yasui, Shunsuke Saruwatari, Xavier Llorà, David E. Goldberg (2007)
Illinois Technical Report No. 2007020 Link to the PDF.
To build marketing strategy, face-to-face focus group discussion has been one of the reliable approaches for collecting variety of ideas and opinions for long years. Although various network-based communication tools have been available, on-line focus group discussions […]

Posted at 12pm on 12/21/07 | 1 comment | Filed Under: Selected Publications | read on

Message Feature Identification of On-line Discussions toward Consumer Based Marketing Strategies

Noriko Imafuji Yasui, Shunsuke Saruwatari, Xavier Llorà, David E. Goldberg (2007)
Illinois Technical Report No. 2007021 Link to the PDF.
This paper focuses on the online discussions done by exchanging text based messages on online message boards. The goal of this paper is to delineate discussion topics and enhance understanding discussants message features. Toward this goal, […]

Posted at 12pm on 12/21/07 | no comments; | Filed Under: Selected Publications | read on

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Modern times challenge organizations and their leaders to adapt quickly and well to comples, fast-moving circumstances under trying conditions. Data sources are numerous, distributed, and contradictory. Problems are difficult to detect and diagnose, widely dispersed, and constantly changing. Knowledge sources and expertise are distributed, of varying quality, and difficult to integrate. Moreover, the tools […]

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